Field Sales Agent, Foundry Business

Foundry Business is an integrated business management platform designed to help small and medium-sized enterprises (SMEs) manage their day-to-day operations. The platform helps businesses:

• Manage sales, invoicing, and customer transactions.
• Track inventory and control stock movement.
• Manage purchases, suppliers, and procurement.
• Monitor business expenses and profitability.
• Manage customers and employees.
• Access business reports and operational insights.
• Improve financial visibility and decision-making.

Through Foundry Outcome Engineering, businesses can also access dedicated operational support to improve inventory control, supervise important activities, reduce business losses, and strengthen accountability.

We are looking for energetic, commercially driven, and results-oriented Field Sales Agents to help expand the adoption of Foundry Business among SMEs in Ghana.

You will identify prospective customers, visit businesses, understand their operational challenges, demonstrate Foundry Business, and convert qualified prospects into paying customers. This is a field-based sales role requiring regular visits to shops, pharmacies, supermarkets, wholesalers, distributors, and other businesses.

You will not simply be selling software. You will help business owners understand how Foundry can improve their operations, reduce losses, and support business growth. The ideal candidate is confident, persuasive, disciplined, comfortable with technology, and motivated by performance-based earnings.

1. Customer prospecting and acquisition

• Identify and approach prospective SME customers within assigned territories.
• Conduct daily visits to businesses, including pharmacies, retail shops, supermarkets, wholesalers, and FMCG distributors.
• Build and maintain a pipeline of qualified sales opportunities.
• Engage business owners, managers, and key decision-makers.
• Generate leads through field visits, referrals, partnerships, and networking.
• Meet assigned customer acquisition and revenue targets.

2. Business needs assessment

• Understand how prospective customers currently manage their businesses.
• Identify operational challenges involving inventory, sales, expenses, procurement, and reporting.
• Assess customers’ existing tools, processes, and operational requirements.
• Recommend appropriate Foundry Business packages based on customer needs.
• Identify businesses that may benefit from Foundry Outcome Engineering.

3. Product demonstrations and sales

• Present Foundry Business clearly and professionally.
• Conduct product demonstrations using approved sales materials.
• Explain how Foundry can help customers improve operational efficiency and business visibility.
• Communicate product features, benefits, subscription packages, and pricing.
• Handle customer questions and objections effectively.
• Negotiate within approved commercial guidelines and close sales.

4. Customer activation and onboarding coordination

• Collect accurate customer registration and onboarding information.
• Coordinate with the implementation and customer-success teams.
• Ensure new customers understand the next steps after subscribing.
• Follow up on customers until onboarding and initial activation are completed.
• Identify and escalate onboarding challenges promptly.
• Support a smooth transition from sales to ongoing customer management.

5. Sales pipeline and reporting

• Maintain accurate customer and sales records in the company’s CRM.
• Record daily field visits, leads, demonstrations, follow-ups, and sales.
• Submit daily activity updates and weekly pipeline reports.
• Track prospective customers through the sales process.
• Provide feedback on customer needs, objections, competitor offerings, and market opportunities.
• Participate in sales meetings, product training, and performance reviews.

6. Customer relationships and referrals

• Maintain professional relationships with acquired customers.
• Identify opportunities for subscription upgrades and additional Foundry services.
• Generate referrals from satisfied customers.
• Collaborate with customer-success teams to address customer concerns.
• Represent Access 89 professionally in all customer interactions.

Performance will be assessed using both sales activity and commercial results.

Targets are indicative and may be adjusted based on territory, product package, customer segment, and business performance. The primary performance measure is new activated, paying customers and the recurring revenue generated, rather than the number of visits alone.

Required

• Diploma, HND, or bachelor’s degree in Marketing, Business Administration, Sales, or a related field. Equivalent practical sales experience will also be considered.
• Previous experience in field sales, direct sales, business development, or customer acquisition.
• Strong communication, presentation, and interpersonal skills.
• Confidence approaching business owners and decision-makers.
• Ability to explain technology solutions in simple, practical terms.
• Basic computer and smartphone proficiency.
• Ability to work independently and achieve assigned targets.
• Willingness to travel regularly within assigned sales territories.

Preferred

• Experience selling SaaS, POS systems, accounting software, fintech, or other business technology solutions.
• Experience working with pharmacies, FMCG distributors, retailers, or wholesalers.
• Familiarity with SME business operations in Ghana.
• Experience using CRM systems.
• Ability to communicate in English and relevant local languages.

• Commercial drive: strong motivation to achieve and exceed sales targets.
• Customer understanding: ability to identify business problems and recommend appropriate solutions.
• Communication: confidence explaining products and engaging decision-makers.
• Discipline: consistent field activity, follow-up, and accurate reporting.
• Integrity: honest representation of products, pricing, and capabilities.
• Technology aptitude: ability to learn and demonstrate digital business tools.
• Resilience: persistence when handling objections and sales rejection.
• Ownership: accountability for assigned leads, customers, and commercial outcomes.

We offer a performance-driven compensation package comprising:

• Competitive monthly base salary.
• Transport and communication allowance.
• Commission on successful customer subscriptions.
• Customer activation incentives.
• Performance bonuses for exceeding sales targets.
• Additional incentives for qualifying product upgrades and Outcome Engineering sales.
• Product training and professional development.
• Career progression opportunities into Senior Sales Agent, Territory Sales Lead, and Business Development Management roles.

Illustrative on-target monthly earnings: GHS 4,000, comprising fixed compensation and performance-based incentives. Actual compensation, commission eligibility, and payment terms will be specified in the employment offer and approved sales incentive policy.

This is primarily a field-based position. Successful candidates will be assigned specific territories and customer segments, with regular performance reviews and sales coordination meetings. Agents will receive product training, approved sales materials, demonstration tools, and access to systems for recording and managing sales opportunities.

Successful Field Sales Agents will have opportunities to progress into roles such as:

• Senior Field Sales Agent
• Territory Sales Lead
• Business Development Executive
• Key Account Manager
• Regional Sales Manager

Career progression will be based on performance, leadership ability, customer acquisition quality, and contribution to the company’s growth.

Email your CV and a short introduction explaining your sales experience and why you believe you would be successful selling Foundry Business to hello@access89.com.

Join Access 89 and help African businesses operate smarter, reduce losses, and grow with confidence.